What We Do For Advertisers

We create measurable, unique advertising and marketing programs that tap into our media partners’ enthusiast communities to meet and exceed advertiser objectives. We know that by allowing advertisers unique access to our communities and helping them to carefully craft their message, they too can become part of the community. Creating deep relationships with enthusiasts leads to stronger brand preferences, increased sales and the ability to acquire valuable consumer insight.

We do this by learning our advertisers business and creating programs that put our media partners’ most impactful assets to work for them. Whether the goal is reach, trial, or tonnage, we’ve got programs that meet objectives.

What We Do For Media Partners

Simply put, we maximize the value of our partners’ enthusiast communities. We assess and enhance their media properties and core assets. Then we work to monetize them by creating programs and packages that meet the advertising and marketing goals of industry leaders.

Along the way we further increase value by ensuring that the messaging and program provides value to the enthusiast. Our motto: what’s good for the enthusiast is good for the marketer.

For example, our client GunBroker.com has built the largest online community of shooting sports and firearms enthusiasts in the world. With over 1.5 million registered users, 2.8 million unique monthly visitors and 150 million monthly page views, GunBroker.com is consistently ranked as a top 1000 website according to Quantcast.

Our goal is to grow the GunBroker advertising base while providing additional value to its ever expanding community of Hunting Shooting and Outdoor enthusiasts. We do this by creating unique advertising opportunities like:

  • Advertising/sponsorship in “auction notification” emails, which hit a user in purchase mindset, when they’ve won a bid on an item
  • Strategically placed banner advertising with premium and targeted positioning
  • Premium placement in email newsletters distributed monthly to over 800,000 gun enthusiasts
  • Brand extensions through sponsorship our #23 truck in the NASCAR Camping World Truck Series
  • A Product Center from which manufacturers can promote their brand with information, image galleries and interactive ad units
  • Other custom programs based on advertising objectives