Lee Sarles
Principal

For Lien (Lee) Sarles, of Spokes360, it all comes down to one word: innovation. In his 30 years advancing media and marketing vehicles he’s a proven change agent with a strong results and achievement orientation.

Prior to launching Spokes360, Lien held the position of Publisher at the North American Media Group; the media unit of the world’s largest affinity lifestyle membership company. Moving print brands into the digital arena, Sarles focused on programs delivering measurable results for advertisers in the nine multi-media platforms he ran. Most recently, Sarles led the advertising sales and marketing efforts for Gardening How-To, which rose to become the country’s largest all-gardening magazine. As the chief visionary for Today’s Health & Wellness, Sarles put this proprietary brand on the map in the health industry by embracing and promoting the merits of the baby boomer woman, a grossly under-estimated consumer by many marketers today.

Going beyond traditional ad sales, Sarles aligned with top advertising partners to create enhanced member benefit offerings for the Clubs thereby improving acquisition and retention efforts. While serving as publisher of The History Channel Magazine, Sarles achieved record revenue growth, secured marquis advertisers and brought the title to newsstand. At NAMG, Sarles was also tapped for his affinity building expertise and served on the advisory team for the launch of the Motorcycle Riders Club of America.

Sarles’ media experience is balanced with a number of years on the agency side of the business, most recently serving as Executive Vice President for Wilson Design with responsibilities for business development and retention. A collaborative change agent, Lien led the Sales department to double-digit growth.

As Director of Sales/Midwest for The Hearst Distribution Group, Lien, and his team of 30, was responsible for the profitability of single copy sales of all Hearst publications and 100+ client publications throughout the central third of the U.S. and half of Canada. Additionally, Sarles spent 10 years with Time Inc. in their distribution/promotion unit.

Sarles holds a B.A. degree in Mass Communications from St. Cloud State University.

Christen Everly
Principal

Spokes360’s Christen Everly is a media-minded marketing professional with expertise helping clients achieve their business goals through the development of sales-driven multi-media packages encompassing advertising and marketing programs.

Prior to venturing into entrepreneurial waters with Spokes360, Everly served as Marketing Director for North American Media Group where she was responsible for strategic planning and execution for 10 national special interest media brands, each of which included, magazines, websites, email newsletter products to support a sales revenue goal of $20-$25MM annually. Particular emphasis was placed on increasing ad revenue in the endemic and non-endemic categories for the company’s leading titles, North American Hunter and North American Fisherman and launching advertising platforms for more than 35 digital media entities. While at this growing company, Everly led the marketing launch of four new magazines, most notably The History Channel Magazine. Additionally, Everly directed all research efforts to create a brand identity and quantify a competitive advantage that enabled the publisher to compete against more recognizable media entities with significant visibility. Everly’s efforts have achieved 5 Minnesota Publishing Excellence Awards from the Minnesota Magazine & Publications Association (MMPA).

Before joining the media supplier side, Everly established the public relations service within Initiative Media, then the world’s largest media management company, achieving over $2.5 million in publicity for agency clients annually. As marketing manager at Initiative Media’s Promotion House in San Francisco, Everly led strategic development and execution of the agency’s internal and external marketing communications, public relations and business development.

Ms. Everly’s media career started at SSA Public Relations in Los Angeles, where she rose to the post of Vice President. For the international entertainment public relations firm, Everly managed the company’s top consumer entertainment accounts and developed media programs, resulting in international, national and local publicity valued at $10-$15 million annually. On the business development side, she opened the company’s San Francisco operation, where she developed a strategic marketing alliance with a leading promotions agency to cross promote and package services.

Everly holds a Bachelor’s degree in communications from the University of Southern California. She served on the board of the Minnesota Advertising Federation’s Magazine Day and is a past member of the Bay Area Advertising Relief Committee (BAARC).